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This unit is built around a realistic business brief where the student is commissioned to design a trustworthy local dog walking service for busy owners. The focus is on developing a complete, practical business concept that reflects real-world expectations, combining planning, design, communication and problem-solving.
The learning sequence follows a clear business progression—identifying a need, defining services, building a brand, setting pricing, creating marketing materials, establishing safety systems and preparing for launch. Each task is practical and creative, while still requiring structured thinking, drafting, editing and reflection to ensure the final work is purposeful and professional.
Students produce a full launch pack including branding, a service menu, pricing structure, promotional flyers, a parent-managed or private digital presence, a short promotional video and a clearly defined safety and trust system. Printable workbook pages support each stage, ensuring the student finishes with organised, visible portfolio evidence rather than incomplete or scattered work.
The result is a cohesive, presentation-ready business plan that demonstrates applied learning across enterprise, communication and design, with strong relevance to real-world contexts.
This unit is built around a realistic business brief where the student is commissioned to design a trustworthy local dog walking service for busy owners. The focus is on developing a complete, practical business concept that reflects real-world expectations, combining planning, design, communication and problem-solving.
The learning sequence follows a clear business progression—identifying a need, defining services, building a brand, setting pricing, creating marketing materials, establishing safety systems and preparing for launch. Each task is practical and creative, while still requiring structured thinking, drafting, editing and reflection to ensure the final work is purposeful and professional.
Students produce a full launch pack including branding, a service menu, pricing structure, promotional flyers, a parent-managed or private digital presence, a short promotional video and a clearly defined safety and trust system. Printable workbook pages support each stage, ensuring the student finishes with organised, visible portfolio evidence rather than incomplete or scattered work.
The result is a cohesive, presentation-ready business plan that demonstrates applied learning across enterprise, communication and design, with strong relevance to real-world contexts.